💼 Manager – Value Added Services (VAS)

📍 Location: Dubai, United Arab Emirates

🏢 Company: LuLu Exchange

🕓 Employment Type: Full-Time | On-site

📅 Application Deadline: 31st December 2025

📧 Email Applications To: recruitment@ae.luluexchange.com

🏦 About LuLu Exchange

LuLu Exchange is a leading global financial services brand headquartered in Abu Dhabi, United Arab Emirates. As part of the renowned LuLu Financial Group, the company operates across multiple countries, delivering trusted and secure money transfer, foreign exchange, and payment services to millions of customers.

With over 250+ branches worldwide, LuLu Exchange has become synonymous with reliability, innovation, and integrity. The brand’s vision is to simplify global financial transactions through cutting-edge digital platforms, strategic partnerships, and customer-centric innovation.

The organization combines decades of experience in the financial services industry with a modern, technology-driven approach—bridging the gap between traditional exchange services and digital financial solutions.

Driven by the core values of trust, innovation, transparency, and service excellence, LuLu Exchange continues to redefine the way individuals and businesses move money, pay bills, and access value-added financial services.

🌟 About the Role: Manager – Value Added Services (VAS)

LuLu Exchange is looking for a seasoned professional to lead and expand its Value Added Services (VAS) division in Dubai. This role is ideal for an ambitious, forward-thinking individual with a strong background in payments, product development, and strategic partnerships.

As the Manager – VAS, you will be responsible for conceptualizing, developing, launching, and scaling innovative financial services that enhance customer engagement and generate new revenue streams. You will collaborate closely with product, technology, marketing, and operations teams, as well as external fintech and corporate partners, to deliver impactful financial solutions tailored to customer needs.

This position offers the chance to play a key leadership role in one of the UAE’s most dynamic financial organizations, driving transformation and growth within the rapidly evolving financial services ecosystem.

🎯 Key Responsibilities

As Manager – Value Added Services (VAS), your role will encompass both strategic leadership and hands-on execution. You will be expected to:

💡 1. Product Development & Innovation

Lead the ideation, design, and implementation of new value-added financial services such as bill payments, prepaid solutions, digital wallets, micro-insurance, and loyalty programs.

Identify emerging trends in the fintech and payments sector to design customer-focused products that enhance engagement and retention.

Collaborate with the technology and operations teams to ensure seamless product integration across digital and in-branch platforms.

Continuously monitor product performance metrics and drive improvements through data-driven decision-making.

🤝 2. Strategic Partnerships

Establish and manage strategic partnerships with banks, telecom providers, fintech startups, and other ecosystem players to enhance LuLu Exchange’s product portfolio.

Negotiate business agreements and build long-term alliances that deliver mutual value.

Coordinate joint go-to-market strategies to promote VAS offerings across B2C and B2B channels.

Explore opportunities for cross-border financial collaborations to expand service reach.

📊 3. Business Growth & Revenue Optimization

Develop and execute strategies to increase revenue from VAS products.

Conduct regular market research and competitive analysis to identify new business opportunities.

Create pricing models, promotional plans, and sales strategies to drive product adoption and profitability.

Collaborate with marketing and digital teams to design campaigns that highlight VAS features and benefits.

⚙️ 4. Operational Excellence

Ensure all VAS products comply with UAE Central Bank and financial regulations.

Streamline operational workflows to improve efficiency and reduce turnaround times.

Oversee post-launch performance, addressing technical or operational challenges proactively.

Manage budgets and ensure optimal utilization of resources for maximum ROI.

👥 5. Team Leadership & Cross-Functional Collaboration

Lead a multidisciplinary team of professionals across product, operations, and technology domains.

Inspire a culture of innovation, accountability, and performance excellence.

Provide training and mentorship to junior staff to build internal capability.

Work closely with executive management to align VAS initiatives with organizational goals.

🎓 Qualifications & Experience

To succeed as the Manager – Value Added Services (VAS), you should possess the following qualifications and background:

Education:

Bachelor’s degree in Business Management, Finance, Economics, or a related discipline.

MBA (Master of Business Administration) or a relevant postgraduate qualification is strongly preferred.

Experience:

Minimum 10+ years of professional experience, including significant exposure to product development, digital payments, or value-added financial services.

Proven track record of building and scaling financial or fintech products in the UAE or international markets.

Hands-on experience in managing partnerships and collaborating with stakeholders in financial technology, banking, and telecom sectors.

Prior experience working in regulated financial institutions or exchange houses is an advantage.

Knowledge & Technical Skills:

Deep understanding of payment systems, fintech innovations, remittance solutions, and regulatory frameworks in the UAE.

Strong command of financial modeling, market analysis, and business development techniques.

Familiarity with digital platforms, APIs, and payment infrastructure (Visa, Mastercard, local switches, etc.).

Proficiency in Microsoft Office, CRM tools, and data analytics software.

Soft Skills:

Excellent leadership and communication skills.

Strategic thinker with a results-driven and entrepreneurial mindset.

Strong analytical and problem-solving abilities.

Ability to work effectively in a fast-paced, cross-functional environment.

High integrity, professionalism, and customer-centric orientation.

🧠 Core Competencies

LuLu Exchange values professionals who exhibit the following key competencies:

Description

Strategic Thinking

Ability to develop long-term strategies that align with business objectives and customer needs.

Innovation

Passion for designing creative financial solutions and leveraging technology for growth.

Partnership Building

Skill in developing mutually beneficial relationships with key stakeholders.

Business Acumen

Deep understanding of market dynamics, revenue generation, and profitability.

Leadership

Ability to inspire and motivate teams while fostering collaboration.

Regulatory Awareness

Familiarity with compliance, data security, and legal frameworks in financial services.

Customer Focus

Commitment to delivering exceptional value and user experience.

💼 Working Conditions

Job Type: Full-Time, On-site

Location: Dubai, UAE

Reports To: Head of Strategy / CEO

Work Hours: 5 days per week, standard business hours (with flexibility for projects and deadlines).

This role requires a dynamic leader comfortable with strategic planning, execution, and stakeholder management in a high-paced financial environment.

💰 Compensation & Benefits

LuLu Exchange offers an attractive compensation package aligned with the candidate’s qualifications and experience. Benefits include:

Competitive tax-free salary (AED)

Performance-based incentives and bonuses

Medical and life insurance coverage

Annual leave and ticket allowance

End-of-service benefits as per UAE labor law

Access to professional training and leadership development programs

Opportunity to work with a global financial brand recognized for innovation and excellence

🌍 Why Join LuLu Exchange?

Joining LuLu Exchange means becoming part of a respected organization that values innovation, customer satisfaction, and continuous improvement. Here’s what makes working at LuLu Exchange a unique experience:

🏆 1. Market Leadership

Be part of a globally trusted financial brand with a proven legacy and expanding digital footprint across the Middle East, Asia, and beyond.

💡 2. Innovation-Driven Culture

Work in a forward-thinking environment where creativity and technology drive meaningful impact.

🤝 3. Career Advancement

Benefit from structured growth opportunities, mentorship programs, and internal promotions based on merit.

🌐 4. Diverse & Inclusive Workplace

Collaborate with professionals from more than 30 nationalities who bring rich experience and fresh perspectives.

🧭 5. Purposeful Impact

Contribute to creating financial solutions that empower customers and communities worldwide.

🚀 Career Path Opportunities

This role offers long-term career prospects within LuLu Financial Group’s expanding ecosystem. Successful professionals can progress into senior leadership roles such as:

Head of Product Development

Director of Digital Payments

Chief Innovation Officer

Vice President – Strategic Partnerships

LuLu Exchange believes in nurturing internal talent, ensuring high-performing employees are recognized, rewarded, and promoted.

📩 How to Apply

If you meet the above criteria and are passionate about shaping the future of financial services, we invite you to apply.

📧 Email your resume to: recruitment@ae.luluexchange.com

✉️ Subject Line: “Manager – Value Added Services (VAS)”

🗓️ Application Deadline: 31st December 2025

Shortlisted candidates will be contacted for further assessment.

❓ Frequently Asked Questions (FAQ)

Q1: What is the main focus of this role?

The role focuses on developing and expanding LuLu Exchange’s value-added financial products, driving growth through innovation and partnerships.

Q2: Who should apply for this position?

Professionals with at least 10 years of experience in financial services, digital payments, or fintech who have led successful product launches or partnerships.

Q3: Is this a leadership role?

Yes. The position requires strategic leadership, team management, and decision-making capabilities.

Q4: What kind of products fall under VAS?

Value Added Services include digital wallets, prepaid cards, bill payments, mobile recharges, insurance products, and other customer-focused financial solutions.

Q5: Is UAE experience mandatory?

Experience in the UAE financial services sector is preferred but not mandatory for exceptional international candidates familiar with GCC markets.

🌠 Final Thoughts

This is more than just a managerial role—it’s an opportunity to shape the future of digital finance in one of the region’s most trusted financial brands.

If you’re passionate about creating innovative financial products, building strong partnerships, and leading digital transformation, LuLu Exchange welcomes your expertise.

👉 Apply today at: recruitment@ae.luluexchange.com

and take the next big step in your financial services career.